Our Story

Howdy! I’m Jude McCarthy, founder of HowdyFit, a fitness and endurance coaching company built on the belief that movement should inspire confidence, create connection, and bring people together.

With 16 years of experience in fitness, coaching, and leadership, I’ve dedicated my career to helping people discover their potential. From beginners taking their first steps toward a healthier lifestyle to athletes preparing for national and international competitions, I believe great coaching begins with understanding the individual behind the goal.

My professional journey includes personal training, group fitness, endurance coaching, and multi-club leadership with Equinox. Throughout my career, I’ve had the opportunity to develop fitness professionals, lead programming, and create welcoming communities where people feel supported and inspired.

Beyond my professional career, I’m a four-time World Championship competitor representing Team USA in triathlon. My experiences as an endurance athlete have shaped my coaching philosophy, emphasizing education, consistency, resilience, and sustainable progress.

I hold a Bachelor of Science in Biology with a minor in Chemistry from Texas Tech University, along with certifications across personal training, nutrition, corrective exercise, running, triathlon, yoga, and group fitness.

I created HowdyFit to bring together my passion for fitness, education, endurance athletics, and community. Whether your goal is to complete your first 5K, prepare for an Ironman, build strength, or simply feel healthier and more confident, my mission is to help you find a path that works for you.

Because fitness is about more than workouts and finish lines. It’s about discovering what you’re capable of and surrounding yourself with people who believe in you.

Welcome to HowdyFit. JOIN THE HERD!